DATA PROCESSING, TABULATION AND ADVANCE ANALYTICS

The MarketT Plus data processing team uses the best quality assurance process created in-house to make sure that the collected data cleaned, meaningful, in right format, reliable and can be used to take business decisions. Our team is equipped with latest technology tools and software to deliver the required deliverable.

​

Data Services:

• Cleaning: Flagging not meeting the quality standards and following the questionnaire logic.

• Formatting in desired format give proper and meaningful customized labels.

• Re-coding and merging data files into single database.

• Creating Verbatim Code Book, Coding and implementation in data.

• Data Weighting: Factor, Target or RIM (multi variables) keeping the industry standards in mind.

• Data can be delivered in CSV, delimited (comma, tab), Excel with data-map, SPSS, SAS compatiable, Triple-S or any customized formats.

​

Tabulation Services:

• Top Line Reports.

• Frequency Tables.

• Creating table specs.

• Banner Specs.

• Cross-Tabulation with Banners.

• Netted Tables.

• Weighted and Un-weighted Tables.

• Formatted: Word, PDF, Excel, HTML or Web ready upload format, any other customized formats.

​

Advance Analytics:

Our advance data analytics team works very closely with customers, understands the business problem. Create analytics plan. Run data keeping the objective in mind and deliver top-line, primary and secondary research reports. Our team is trained on SPSS, SAS and many other analytical tools to deliver reports. They are specialized in running below advance analytics if required for a business solution:

Factor analysis, ANOVA, Conjoint analysis, Regression Model (Linear / Multi-Variant), Marketing Mix Regression Model, Correlation analysis, and many more advance techniques.